The Age of Social Media: Be Better Than The Competition
In the age of social media, we forget sometimes how important personal phone calls and face to face interaction is when making a connection. I read the other day that “Emails are not conversations.” It made me really think about how much of my communicating is spent by texting or email. Later, I read a statement by Monica Reynolds, a real estate agent, saying “Email is not a contact. Relationships are built on conversations. No one is going to call you and say, ‘Your emails were fabulous! I would love to have you list my house again.’ It does not happen!”
That being said, I wanted to share with you some great information that I learn from a Keller Williams Realty class called, Customer Experience: Building Systems, Relationships, and Loyalty.
Never underestimate the power of a personal touch (i.e. phone call, handwritten note)
Send appropriate thank-you notes as often as you can during and after a transaction.
Carry thank-you notes with you. Write them during any downtime you have.
Convert some of your impersonal communication (forms, etc.) by inserting a quick, uplifting note or applicable comment. This will personalize the message for your clients.
A personalized comment isn’t hard. A few uplifting words and your signature is all that it takes to make a difference.
Keep in mind how customers prefer to be communicated with - treat others in the way that they wish to be treated.
SHOW THAT YOU CARE!
**If you care about being the best, put these suggestions into practice. It is another step towards setting you apart from the competition.